Creating Facebook ads has one of the largest user bases out there, making it a great platform for creating ads to generate brand awareness, drive traffic, and gather leads. In this article, we’ll go over the best practices for setting up a Facebook campaign so that you can maximize the potential of your ad spend.

In the campaign creation process, you’ll first need to choose an objective. This is where you will select the desired outcome of your ad campaign, such as website clicks or product sales. Facebook will then display the options that will help you achieve that goal.

The Ultimate Guide to Creating Facebook Ads That Convert

Next, you’ll need to decide on a budget and schedule. It’s important to keep in mind that Facebook will charge you for each ad view or action taken (such as a click, video view, etc) based on the type of ad you create and the targeting you select. That being said, it’s often best to start with a small daily budget and then tweak the settings to optimize for performance.

Once you’ve selected your budget and schedule, you’ll then be promoted to the “Budget & Schedule” screen where you can fine-tune your ad delivery. It’s also here where you can set your ad schedule so that it only runs during the time of day when it makes sense for your business.

Finally, you’ll be asked to define your ad targeting. While it has taken a hit lately due to privacy concerns, Facebook’s targeting remains among the most powerful in the industry. You can target core audiences based on demographics, interests, and behaviors or create custom and retargeting audiences using pixel data.